We are native Lubbockites.

We care about making it a better place for everyone.

We are passionate about art, music, and going local.

We're part of this community.

And ready to go the extra mile to make it better for our kids.

We are the kind of people who live in the “Toughest Weather City in America” and don’t head to Dallas or Austin to escape the “Most Boring City in America“.  We’re the kind of people who brave the haboobs and don’t complain about the hottest and driest summer on record.  We remember Buddy Holly and lament the day the music died. We are graduates of Texas Tech University, and we cheer for the Red Raiders through thick and thin.